Behnood Javaherpour, founder of BEHNOODE, has unveiled his summer 2020 Capsule Collection featuring vibrant colours and signature suit designs.
The collection, called Time-Trapped, is contemplation on the importance of time and the campaign was shot in a picturesque train station to represent the journey of life and its numerous destinations.
According to Behnood, the creative director of the homegrown Middle Eastern fashion house, the juxtaposition of the bright pastel suits against the black tailored trousers represents the duality of time.
He said: “The journey of life is a constant movement and time and tide waits for no man. Each moment of time is precious and each moment, once it’s gone, can never be returned again. We went from our busy schedules outside into staying indoors. We had time to think, to reflect, to create and to understand our passion’s again.
“This collection is a tribute to our dreams and our desires, the things we have always wanted to do and never had the time to do them.”
The collection highlights the brand’s signature suits that range from single-breasted, double-breasted and lounge suits. The colours of the jacket, which are in sky blue, sand beige, sunset orange, waterfall mints, celestial cyan and paradise pink, interpret the shades of summer. Each suit has been woven with the finest silks and wools.
