Middle Eastern men’s couture designer BEHNOODE held a virtual fashion show in partnership with Arab Fashion Council, where the buyers were able to watch and purchase men’s couture garments in real time.
It allowed the audience to purchase the latest runway styles immediately using their own phones in particular from the current season or pre-order new looks from brands’ AW 2020/2021 collections.
The BEHNOODE Autumn/Winter 2020/2021 premiered on June 26 on Arab Fashion Week’s Instagram and TikTok accounts. During the premiere, viewers were able to chat and ask questions in real time, purchase and pre-order directly from the brand.
The AW20/21 collection entitled “Beauty Behind the Barriers” features a mixture of checked and patterned suits with shades of earthy and natural tones such as brown soil, green leaf and cloudy sky as well as classic Signature BEHNOODE suits and trench coats.
