Fashion is the third most polluting industry in the world, and one of the largest consumers of water. Making fabric uses water, energy, chemicals, and other resources that most people don’t think about, or ever see.
Knowledge is power and many brands like Reformation, Free People, Plastic Freedom and Allbirds are doing a great job creating beautiful and sustainable designs. Although they still don't carry all the answers they're doing their best raising awareness and focusing on efforts that have the biggest impact.
Shockingly, most fast fashion is actually made out of oil. Polyester, acrylic, nylon, spandex, and acetate are all made from nonrenewable fossil fuels, which require a bunch of energy to produce and emit gross stuff from the landfill.
Synthetic clothes are made with plastic and when you wash synthetics they shed small plastic pieces called microfibers. Microfibers are too small to be filtered out by waste treatment plants, so they end up in our waterways and oceans by the billions. Once in the ocean, they act as pollution magnets that marine animals mistake for food, and which can eventually end up in our food. A few brands are trying to phase out all synthetics, recycled or not.
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