Max, the region’s leading value fashion retailer, has expanded its presence in Egypt with a new store in Citystars Heliopolis in Cairo. The newly opened store will house the brand's latest on-trend collections for men, women and children in its expansive 1,189 sq. shop floor area. Citystars is a world-class fashion, retail and dining destination in the heart of Cairo.
Kabir Lumba, CEO of Max and Group Director at Landmark Group, said: “Egypt is an important market for Max in the Middle East, and we are excited to open a new store in Citystars Shopping Mall. With a firm commitment to contribute to the country’s retail evolution, we aim to meet rising demand for great value fashion and lifestyle items whilst offering a unique shopping experience within a welcoming environment. Our new store which is in a central and well-known retail complex in Cairo will help us to achieve our long-term objectives."
Max’s new store in the Citystars Heliopolis is the brand’s eighth store in Egypt’s capital city and its thirteenth store to open in Egypt. This new location is a stylish and modern premises, featuring a new space and design concept. As part of the brand's commitment to improve the quality of service, the store unifies all the collections in a large, single dynamic space, significantly improving the overall shopping experience.
A huge range of Max collections and shopper favorites will be available at the store, including ready-to-wear, shoes, handbags, and accessories. A team of employees will be available on the shop floor, ensuring that customers' shopping needs are fulfilled.
For more information, log on to www.maxfashion.com.