Genesis Middle East & Africa HQs today announced that its first sport-utility vehicle, The GV80 will soon be available for customers in the region from the 26th November 2020.

As the very first SUV model from the brand, Genesis applied its design philosophy ‘Athletic Elegance’ to SUV architecture.

The “V” in The GV80 marque represents versatility that only a Genesis SUV can offer. The production GV80 realizes the vision of the Genesis GV80 Concept SUV first shown at the 2017 New York International Auto Show.

The GV80 SUV joins the lineup alongside the G70, The All-new G80, and G90 sedans with more than a common thread of design identity. The interior and exterior styling is the result of a collaboration between Genesis Design studios located in South Korea, the United States and Germany.

Signature Genesis design elements are immediately visible on The GV80, from every vantage point. The Crest Grille is consistent with the Genesis brand, while the Parabolic Line runs smoothly along the side with precise execution, accentuated by power lines above each wheel emphasizing stance and presence.

The interior of The GV80 focuses on “the beauty of white space”, characteristic of the elegant South Korean architectural philosophy. The concept of “luxury in space” defines the open feeling of the cabin of GV80.

Customers can expect a high level of convenience with a suite of new technology, including optimum infotainment systems, connected-car technology and an innovative air-conditioning system.

Like each member of the Genesis lineup, The GV80 provides an unmatched level of standard active and passive safety systems, as part of a brand-level engineering commitment to passenger security and comfort, with systems in The GV80 including Smart Cruise, Driver Attention Alert, Forward Collision Prevention Assist and more.

Speaking of the launch, Bang Sun Jeong, Vice President, Head of Genesis Middle East and Africa Operation, said, “The launch of The GV80 is a monumental moment for the brand. As we launch our first luxury flagship SUV, it marks a turning point for Genesis in the region and worldwide. 

We are delighted to be launching The First SUV, GV80 to our customers in the Middle East and Africa region. Authentic to the Genesis identity, customers can expect a new level of excellence with the entry of The GV80 into the luxury SUV market”.

The GV80 will be available throughout the region from the 26th November 2020 and Genesis customers can discover more by visiting www.genesis.com/middleeast