General Motors forges ahead toward a future of Zero Crashes, Zero Emissions and Zero Congestion at CES 2021


The launch of BrightDrop will offer GM customers an ecosystem of electric first-to-last-mile products, software and services to empower delivery and logistics companies to move goods more efficiently. These BrightDrop solutions are designed to help businesses lower costs, maximize productivity, improve employee safety and freight security, and support overall sustainability efforts.

BrightDrop was born out of GM’s Global Innovation organization and joins the lineup of other recently launched Global Innovation startups.

Modern mobility re-imagined

A preview vision of the future where personal air travel is possible, the single-seat Cadillac Vertical Take-off and Landing (VTOL personal drone) concept was unveiled at CES. Travelling rooftop to rooftop at speed up to 90 kilometers per hour, the VTOL offers customers the luxury of more time for what they want to do while contributing zero congestion to the world around them.

Everyone’s In


Together, this portfolio of future product and design and technology concepts demonstrates how GM is approaching this new chapter in its history, delivering experiences that reflect the possibilities and probabilities of future transportation.

As a result, the company unveiled a new brand identity, along with a new brand campaign, as GM transforms itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion.

The change to the logo is the most significant in the past 50 years. As GM amplifies its EV message, the revitalized brand identity is designed for a digital-first environment. The new logo builds on a strong heritage while bringing a more modern and vibrant look to GM’s familiar blue square. The new brand identity extends to technology brands including Ultium. The team of GM designers tasked with creating the new logo considered how to balance the history and trust inherent to the existing design with GM’s vision for the future.

Catch all the highlights and step into this moment in history and explore at GM Exhibit Zero.

$27 billion investments in EV and AV products and 30 EVs by 2025, including GMC Hummer EV and Cadillac all-new CELESTIQ

The electric revolution begins with Ultium Battery Platform 

·         GM uses the world’s largest and most influential tech show to preview new future vehicles, new business models and new thinking

·         The world’s first hyperscale electrical-vehicle platform, Ultium will be the foundation for General Motors’ next-generation EV lineup.

·         30 new EVs will be launched globally by the end of 2025, spearheaded by GMC EV Hummer, Cadillac CELESTIQ and Chevrolet Bolt EV, thanks to $27 billion investment in EV and AV products.

·         GM’s new business venture BrightDrop will offer an integrated ecosystem of electric products, software and services for the first to last mile.

The “Everybody In” marketing initiative sets an optimistic and inclusive tone for the company’s EV future couple with a revitalized brand identity designed for a digital-first environment.





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