Rivoli EyeZone to Provide Free Optical Lenses to almost 100,000 UAE Frontline Heroes


Rivoli EyeZone, the eyewear retail brand of Rivoli Group, announced today the company will expand its #VisionCareForHeroes program to provide free optical lenses to almost 100,000 frontline professionals.

Frontline heroes who have placed the health and safety of people across the UAE ahead of their own are eligible to receive a pair of inxt Single Vision or Progressive optical lenses (1.56 index) for free at any of the over 40 Rivoli UAE store locations.

The Frontline Heroes Office, established in July 2020 under the Chairmanship of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, is endorsing the Rivoli Group’s initiative as one of the first private sector programs benefitting UAE frontline professionals in direct alignment with and advancing the office’s central values and mandate.

 “Our retail group is committed to supporting and honoring the frontline heroes who are keeping the people of the UAE safe.  During these unprecedented times we have seen heroes put their own lives at risk to bravely and compassionately work to protect our families and our children. We owe this responsibility to give back to them for all their hard work and dedication,” said Ramesh Prabhakar, Managing Partner and Vice Chairman of the Rivoli Group

H.E. Professor Maha Barakat, Director General of the Frontline Heroes Office, shared her appreciation for Rivoli in supporting the office mission.  Professor Barakat said: "We all share a responsibility to support the wellbeing of these selfless heroes who continue to protect our nation. The Frontline Heroes Office welcomes and encourages businesses in the UAE to join in our united effort to support and celebrate these national heroes.”

Eligible frontline professionals can receive their free optical lenses immediately with the offer extending through to the end of the year. Frontline professionals can confirm eligibility and how to participate in this program through their employers.

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