Chalhoub Group, the leading partner for luxury across the Middle East, has announced the launch of Saudi Arabia’s first of its kind Fashion Lab to identify and boost innovative and disruptive Saudi fashion brands, and support creative designers on their journey to becoming successful entrepreneurs.
An initiative of The Chalhoub Greenhouse, to promote corporate entrepreneurship and innovation, The Fashion Lab is an open innovation platform that integrates Chalhoub Group’s operational expertise with the insights of industry professionals to grow prospective Saudi brands and nurture Saudi fashion talent.
The Chalhoub Greenhouse is looking into disruptive emerging brands focused on streetwear, sustainable fashion, contemporary design, and accessories with a unique story to tell; driven by passionate founders who know the fashion market inside out.
Successful candidates will be invited to a two-week hybrid bootcamp led by fashion experts. They will be guided towards building their brands through cutting edge marketing plans, supply chain management approaches, content creation and media management strategies.
The cohort will also have access to Chalhoub Group’s extensive retail network including the Group’s online and offline channels to sell their products. The first Fashion Lab will conclude in December 2021 culminating in a demo day where selected Saudi brands will showcase their projects to retailers, distributors, and investors. They will also get funding support of US$15,000 with the potential of equity partnership after the program is concluded.
