Millennials, the most influential generation, make up 1.8 billion of the world – that’s 23% of the world’s population (MSCI, 2020). Growing up with technology, visual communication (Images, videos, infographics) has become the most effective method of consuming information.
Maya Hamad, Founder of Emoteyes, says that: “As a result of millennials growing up in the fast paced digital world, methods of finding information has never been a difficult task. They also retain information better when it’s visually appealing and easy to consume. If we want to attract their attention, we need to align our marketing strategies with their online consumption methods”
Our brains consume visuals 60x faster than text (Content Factory, 2020). With that being said, the use of infographics amongst marketers has grown tremendously. Another growing trend is the use of podcast advertising. Brands are now investing into podcast advertising as the number of podcast listeners grow, with the aim for a wider audience reach. The podcast medium is also known to be the most convenient amongst the busy schedules of many millennials, as they’re able to listen to their favourite shows at any place and any time while occupied with something else.
