More than half of young Arabs (56%) said they are concerned about climate change, and a similar number will boycott a brand seen to be operating in a way that damaged the environment.
This compelling sentiment, which reflects the growing concerns towards climate change, climate action and the regional governments’ role in mitigating climate issues among young Arabs, is a key finding of the 13th Annual ASDA’A BCW Arab Youth Survey.
The region’s youth look set to ensure governments and businesses act responsibly when it comes to climate action by acting with their wallets. Nearly two-third (63%) of GCC youth are willing to boycott a brand that does not respect the environment followed by over half (56%) of young Arabs in North Africa and 51% in the Levant.
This finding on ‘climate change’ was released today by ASDA’A BCW, the leading public relations consultancy in MENA, to coincide with COP26 (the 26th Conference of Parties to the United Nations Framework Convention on Climate Change (UNFCCC) in Glasgow.
