While the entire world enthusiastically anticipates the grand opening of The Avenue of Sphinxes in Luxor, a hard working crew is carrying on its efforts to bring about an achievement as spectacular as the Pharaohs' Golden Parade that managed to attract the whole world's attention back then. Among this crew is Ahmad Al Morsy, who is the DOP and director of the whole epic event.
In April 2021, Al Morsy took part in the Pharaoh’s Golden Parade as a director and DOP of the event that witnessed the relocation of 22 royal mummies from the Egyptian Museum in Tahrir to the National Museum of Egyptian Civilisation (NMEC) in Fustat. The unique event went viral, where millions around the world followed it through the different social media platforms . He also directed the megastar Mohamed Mounir’s music video Ana Masry ( I Am Egyptian), which was released during the event.
In collaboration with Egypt’s Ministry of Tourism and Antiquities, Al Morsy previously directed Experience Egypt: Same Great Feelings TV commercial – Ad, featuring Egypt's most attractive touristic spots with the revival of tourism in the summer of 2020. The commercial won him the Gold Award in the Corporate Branding and Advertising Category from the Australian Cinematographers Society (ACS). He then worked on Experience Egypt: Summer in Egypt is a Different Story TV commercial- Ad, which aired in June, 2021, the beginning of the summer tourism season in Egypt.