Brazil is increasingly attentive to the needs of Muslim tourists visiting the country, aiming at offering a great experience, while respecting their culture. It is the so-called halal tourism, which has had high attention from the authorities and the tourist industry.
This month, Embratur (Brazilian Tourist Board) participated in the 1st edition of the Global Halal Brazil Business Forum, held by the Árab-Brasileira Chamber of Commerce and the Federation of Muslim Associations of Brazil (Fambras Halal)
Embratur's Manager, Claudine Bichara, attended the discussions about the lifestyle of the Islamic population, known for its high levels of excellence and added value. "Halal products and services cover a wide range of sectors and represent a great opportunity for Brazilian companies", says.
The halal market respects the lifestyle of the Islamic population and is valued at $4.8 trillion. Approximately 1.9 billion consumers (24.5% of the global population), mainly from Arab, European and Asian nations such as Indonesia, India and Malaysia, are included in this segment.
