“Technology driven by purpose will change the world,” said Deborah Wahl, GM global chief marketing officer. “GM is redefining how people and goods are moved. Our commitment to a vision of a world with zero crashes, zero emissions and zero congestion has positioned us to lead. As we implement our growth strategy, we have an opportunity and, frankly, an obligation to create a better future for generations to come. We are witnessing what’s possible when innovators and problem solvers embrace the opportunity to change the world, knowing they have the tools and technology to do precisely that. With that capability comes the responsibility to use it. GM’s Ultium Platform means we no longer need to imagine a zero-emissions future; we can start building it. That’s the Ultium Effect.”