Nissan is bringing to the forefront its sustainability and carbon neutrality goals through a public pledge for climate action. Forming part of the exclusive content created for Expo 2020 Dubai and hosted on The Nissan Next website, the digital activation encourages participants to make a commitment towards a more sustainable future and allows them to design their own Origami bloom.
Embracing the brand’s rich Japanese heritage, the digital campaign underlines Nissan’s sustainability goals with a digital-first approach, while inspiring change by making individuals more conscious of their actions. Building on Nissan’s engaging “Let’s Move” brand campaign for Expo 2020 Dubai, the Origami digital activation allows individuals to make their own pledge towards reducing their carbon footprint – with actions that include turning off lights, recycling, and generating clean energy through the installation of solar panels, amongst others.
Individuals are invited to create unique designs as the backdrop for their pledges, with five color options and six patterns to choose from – including Sakura (cherry blossom) symbolizing new beginnings; Asanoha (hemp leaf) representing growth; and Kagome, a tech-forward geometric pattern based on a Nissan taillight design.
