Mall of the Emirates and Cisco collaborate to create the “Store of the Future”


Mall of the Emirates, owned and operated by Majid Al Futtaim, has collaborated with Cisco, a worldwide leader in IT and digital transformation to bring customers an immersive, digitalised, and personalised shopping experience that introduces a sense of inclusive belonging through the launch of the “Store of the Future”. This store not only creates a more compelling and enjoyable shopping experience but also a simplified one. The first retailer to take over the cutting-edge space is THAT Concept Store, Majid Al Futtaim’s home-grown, luxury destination.

For the first time ever in the region, customers and visitors in Dubai will get the exclusive chance to interact with the unique, fully digital, and physical concept store. The store will elevate the traditional shopping experience by incorporating digital retail to introduce customers to a futuristic shopping journey. This will be created through five of Cisco’s core technology features: Digital Display Canvas, Lift & Learn, Magic Mirror, Beauty Mirror, and Store Analytics.

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