David Beckham, global sporting icon, entrepreneur and philanthropist has become a global brand ambassador for the DigitalBits blockchain. As one of the world's most successful athlete-turned-businessmen, Beckham will help to communicate the transformative power of the DigitalBits blockchain to consumers, brands and other organizations worldwide.
Beckham's digital presence is considered one of the most influential in the world, with a following of more than 138 million. His annual impressions surpass 9 billion across Instagram, Facebook and Chinese platforms Weibo and Douyin, which has the highest engagement of any international account. He is also the most followed and engaged individual on social media in the U.K.
Beckham's passion for connecting with his fans in innovative and exciting ways is a driving force behind this initiative. Blockchain technology enables talent and brands to engage with fans and followers, creating digital assets like NFTs that can best reflect visceral and memorable moments on an entirely new level. As part of his commitment to innovation, Beckham will launch a series of NFTs and other Blockchain-based digital assets, exclusively minted on the eco-friendly DigitalBits blockchain, providing new experiences for fans worldwide.
David Beckham said, "I am always keen to find new ways to connect with my fans across the world. The moment I spoke with Al and the DigitalBits team, I knew that this was a major opportunity to create new experiences for my fans online. I have always taken pride in working with the best teams and I am so excited to work on my NFT collections and more innovations in the future."
"I am delighted to welcome David Beckham as a DigitalBits Global Brand Ambassador," said Al Burgio, Founder of the DigitalBits blockchain. "I'm looking forward to working with Beckham to bring the transformative power of Blockchain technology to mainstream audiences and help people around the world understand the true potential."
About DigitalBits Blockchain
DigitalBits is a layer-one blockchain protocol that prioritizes security, speed, and cost-savings. Any asset can be tokenized on the DigitalBits blockchain, including NFTs created by artists, sports organizations and other brands. By making micropayments efficient and cost-effective, DigitalBits provides the foundation for real-world mass adoption of blockchain technology and cryptocurrency.
