The Ministry of Health and Prevention (MoHAP) has launched a media campaign across its social media platforms to mark World Health Day, which is observed on April 7 of every year, as part of its efforts to keep up with various international occasions, and its keenness to highlight the distinguished role of the UAE and its achievements in the field of health at the local and global levels.

 “As we started our fight against the pandemic with a campaign entitled “United and Defiant”, we launch today’s campaign under the theme “Recovered and committed”, the ministry said, adding that the drive also seeks to recognize the humanitarian role of the heroes who have been UAE's first line of defense against the pandemic, and highlight their tremendous efforts by expressing the nation's pride in them.

Humanitarian message to the world

Through the media campaign, which is based on high-quality digital content and the art for health concept as an aesthetic and humanitarian value, the ministry will publish a masterpiece that reflects the UAE society's resolve and conviction in the face of the pandemic, thanks to the directives and unwavering support of its wise leadership.

The ministry’s media content will carry a humanitarian message to the world that the UAE’s wise leadership has made a difference in strengthening the country’s capabilities and crossing the recovery phase with complete confidence and optimism.  Since the beginning of the pandemic, the UAE leadership has sent a reassurance message under the theme “Don't worry" to all the citizens and residents of the country, which in turn has proved the country's success in addressing the challenge of the pandemic.

 The campaign additionally emphasizes the UAE's accomplishment in combating the pandemic and crossing the recovery phase, while still adhering to all precautionary measures. It will also highlight the UAE’s competitive position and reputation in terms of resilience, readiness, and proactivity. These measures would increase confidence in the continuation of growth and prosperity, as well as the achievement of the unfathomable goals for the next fifty years.