Ras Al Khaimah Tourism Development Authority (RAKTDA) was recognised at the 2022 Transform Awards MEA, taking home top honours, including two gold places at the annual celebration of the best and most transformative brand work in the Middle East & Africa.
Ras Al Khaimah Tourism Development Authority and strategic brand partner Sputnik Floyd were recognised by industry experts for the highly successful and impactful launch of its tourism brand vision and identity in 2021 with two gold awards for ‘Best Place or Nation Brand’ and ‘Best Visual Identity for the Travel and Tourism Sector’, silver for ‘Best Creative Strategy’ and bronze for ‘Best Visual Identity for the Public Sector’. Established to acknowledge best practice in corporate, product and global brand development work, the Transform Awards reward excellence across the entire brand development process, from creativity to strategic planning, and act as a benchmark for branding and reputational change in the region.
Building on the foundation of the Emirate’s stunning natural landscape, Ras Al Khaimah Tourism Development Authority’s new vision and destination brand redefined the Emirate’s narrative and clearly articulated what Ras Al Khaimah stood for in the new era of post pandemic travel. Led by an integrated campaign that translated into immediate tangible benefits, the reimagined brand brought to life the destination’s ability to offer the perfect travel experience for the new normal.
