McLaren Automotive, the British creator of luxury, high-performance supercars, has announced the start of regional deliveries of its high-performance hybrid supercar, the McLaren Artura, in the Middle East and Africa region.
All new from the ground-up, and built on brand-new vehicle architecture, this next-generation supercar is set to drive future growth for the company and is expected to contribute to circa 50% of the brand's regional sales in 2023.
Celebrating the start of deliveries of the McLaren Artura, an exciting track-driving event for McLaren customers and enthusiasts, as well as key automotive and technology media, was held from the iconic Dubai Autodrome and provided the VIP guests with an opportunity to test drive the first series high-performance hybrid supercar from McLaren Automotive.
“We are thrilled to start the regional deliveries of the all-new McLaren Artura, a car that will spearhead McLaren into the new era of supercar technology and performance,” said Mohamed Fawzi, Market Director – Middle East & Africa, McLaren Automotive.
“The Artura has been very well received by the customers and enthusiasts in the Middle East & Africa region, and we are excited for them to experience the breath-taking performance and dynamic excellence embodied in this beautiful supercar.”
The first regional deliveries are set to commence in the UAE, and will be managed by the new McLaren Dubai, represented by Performance Tuning L.L.C., part of the Khalifa Juma Al Nabooda Group of Companies.
This latest regional Retail Partner operates from a transitionary sales facility, backed by a dedicated service centre operated by an expert team of McLaren-trained engineers. The new Service Centre, which is brand’s largest in the Middle East, focuses on providing a seamless customer-experience to support the sustainable growth of the brand in the UAE market.