Skin Story, renowned for natural, multipurpose makeup products, launched two new premium products. The clean beauty brand introduces their first vegan DRAMA Mascara and 2-in-1 GROWTH Lash & Brow Serum using the brand’s signature cruelty-free, ethically-derived, non-GMO and fragrance-free formulas.
The woman-owned brand, founded by UAE-based sister duo Nidhi and Rashi Sethi, first burst onto the clean beauty scene in 2021 with three consciously-created multisticks that infuse skin-loving ingredients with effective makeup finishings. Skin Story was born with the mission to challenge makeup trends, empower and inspire
Give your eye area a clean beauty experience with the newly launched 2-piece collection for lifted, lengthened, and nourished lashes and brows. Appropriately named DRAMA, the clean beauty mascara delivers dramatic results; composed of castor oil for lash strength, peach leaf extract for hydration, and peptide for volume and lengthening benefits. The mascara protects against clumping, flaking, and smearing while delivering day-to-night wear with a nourishing formula. While GROWTH works to promote exactly as the product says it does; formulated with peach leaf extract, peptides, biotin, and panthenol, give your brow and lash follicles the ultimate nourishment, growth, shine, and strength.
