As part of its strategy to solidify its SUV leadership in the region, Nissan launched the All-New 2023 Nissan X-TRAIL in the Middle East. Developed as a Premium Urban Crossover, the All-New 2023 Nissan X-TRAIL furthers the brand’s commitment to introduce innovative mobility solutions, and offers customers class-leading versatility, elevated exterior and interior designs, advanced safety, and improved levels of capability.
Held yesterday at King Abdullah Economic City (KAEC) in the Kingdom of Saudi Arabia, the two-day launch event began with an official unveiling of the all-new X-TRAIL hosted by Thierry Sabbagh, President of Nissan and INFINITI in the Middle East, alongside Adib Takieddine, Managing Director of Nissan Saudi Arabia. Attendees then embarked on an adventure-filled journey and made pitstops along a thrilling route to discover more about the All-New 2023 Nissan X-TRAIL.
Reflecting the Nissan SUV’s role to Defy Ordinary, the key themes echoed across the event were eXpand, eXpress, eXplore, and eXhale, pushing guests to eXist beyond the everyday. A segment-leader on several fronts, the all-new model features the latest Nissan Intelligent Mobility technologies, including ProPILOT Assist for the very first time on the X-TRAIL line-up, and offers heightened connectivity with up to a collective 35.4-inches of cabin screens.