Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has announced the beginning of construction of its entertainment destination in Tabuk at the Municipal Investment Forum (Furas), organised by the Ministry of Municipal and Rural Affairs (MoMRA). With a development value of more than SAR 1 billion, SEVEN’s entertainment destination in Tabuk will transform the entertainment landscape in the region with a wide range of attractions and experiences.
Designed by world-renowned architects, Gensler, SEVEN’s entertainment destination in Tabuk is set on over 72,500 square metres of built-up area and on a land area of 40,000 square metres. Located on King Faisal Road, the entertainment destination is designed as a village nestled between gardens and recreational spaces, creating an extension of this environment within. The entertainment destination welcomes guests under a coloured glass canopy inspired by local arts and traditions. An innovative hydroponic tower, inspired by, and paying homage to, the agricultural contribution of the city to the Kingdom, creates an iconic attraction in the heart of the entertainment destination.
During a signing ceremony at the Municipal Investment Forum, SEVEN awarded the development contract to build the entertainment destination to AL BAWANI CO. LTD., a leading Saudi-owned and managed company.
