BMW Group Middle East launched the BMW XM for the first time ever in the region, in partnership with its official importers across the Middle East. Revealed at an electrifying event in Dubai, the XM represents a fresh interpretation of the Sports Activity Vehicle (SAV) created out of the ground-breaking fusion of the high-performance BMW M and progressive plug-in hybrid technology.
The first BMW M original since the BMW M1, the all-new BMW XM is the automotive group’s latest offering in celebration of BMW M’s 50th anniversary, featuring the newly developed M HYBRID drive system, an extravagant design and progressive luxury ambience. Ideally suited for the terrain and the driving conditions in the Gulf and the Middle East, the BMW XM comes with 4WD Sand mode, conceived specifically for navigating terrain on and off the road.
