The new-age consumer behaviour is fast-evolving. The Middle East and North Africa (MENA) region will see 147 percent growth in mobile wallet usage by 2025, according to Kearney. Further, it hints that 1 in 2 consumers in the MENA region is keen to experience Metaverse, and retailers are exploring Artificial Intelligence and Machine Learning to improve customer experience.

More than 150 expert speakers shared their knowledge and insights with over 500 delegates and 300 companies on digital transformation and the growth of the e-commerce sector at the Internet Commerce Summit (ICS) 2023 held at the Conrad Dubai from 16-17 March 2023. 

Organised by IMAGES RetailME, the debut Internet Commerce Summit (ICS) MENA edition was built as a powerful platform that examined technology transformation, innovation and disruption across the e-commerce domain, for several business categories. This platform also brought to the front the future opportunities for the industry stakeholders to benefit from. Delegates at the two-day Summit, witnessed some exciting stories on digital transformation and innovative approaches, that is changing consumer behaviour and the way people shop.

By the end of 2023, the MENA region’s e-commerce market size is expected to be worth US$100 billion. To catalogue the strongly evident growth of this vibrant market, IMAGES Group MENA unveiled its first ever E-Commerce Yearbook on March 17, 2023. This unique compilation in its debut edition has been dedicated to the homegrown digital commerce ecosystem. Through this volume, the Yearbook traces the growth of the regional e-commerce landscape mapping the journeys and success of indigenous brands across multiple categories. 

The Yearbook features 100 homegrown names in the e-commerce domain, highlighting how they have disrupted, set trends and created individualistic business models in their respective categories.