WhiteWater, a leading manufacturer and designer of aquatic entertainment, is set to participate in the fifth edition of Saudi Entertainment & Amusement Exhibition (SEA EXPO 2023), for the fourth year in a row.
To be held on May 28-30 at Riyadh International Convention & Exhibition Centre, the event attracts top decision-makers and innovators from the Middle East’s entertainment sector to discuss and develop opportunities to enhance the leisure industry’s future in Saudi Arabia.
Merging the entertainment and hospitality together, Mike Rigby, General Manager and Regional Vice President for the Middle East and India at WhiteWater, is slated to speak at the upcoming show presenting on the strategies hotels and resorts can employ to enhance their profitability. With hotels in Saudi Arabia projected to experience a significant increase in room supply, finding differentiation is essential. By integrating aquatic attractions into their amenity offerings, hotels can generate substantial returns on investment, as demonstrated through a recent Hotel & Leisure Advisors' analysis, which revealed a remarkable 59% average increase in room revenue per available room (RevPAR) after the addition of an indoor water park.