Building on its widespread appeal since its regional launch earlier this year, the all-new 2023 Nissan X-TRAIL has achieved remarkable success across the Middle East. Gracing the roads of the region, the fourth-generation X-TRAIL has cemented its place as a segment leader, nearly tripling sales in the GULF region (UAE, Qatar, Bahrain, Kuwait, and Oman) within the first six months of the year (January – June 2023) compared to the same period in 2022.
Catering to diverse customer expectations for a capable and practical SUV, the all-new X-TRAIL saw its overall market share in the GULF region grow by six points during the first half of 2023. It has been particularly well received in the UAE and Kuwait, which together accounted for 75% of total X-TRAIL sales in the region. Bahrain witnessed the largest increase in segment share during the same period, with a significant jump of nine points, with Kuwait almost doubling its segment share and demand remaining steady in Qatar.
Garnering praise for its customization options, the X-TRAIL has earned its reputation for offering customers the flexibility to personalize their vehicle to better suit their needs. A broad range of aesthetic and practicality upgrades have resonated deeply with customers across the region, maximizing the style and functionality of the Premium Urban Crossover.
