Driven by its core principle of daring to do what others don’t, Nissan has ventured into the entertainment realm, empowering talents who are set to defy ordinary in the latest season of X Factor. The collaboration with Dubai TV, sees Nissan power the latest season of the famed talent show, as it makes a bold comeback to TV screens across the region with a new host and panel of distinguished judges.
With the show’s eagerly awaited PRIME episodes commencing this week, judges including Lebanese superstar Ragheb Alama, renowned Egyptian singer Angham, and popular Kuwaiti songster Abdullah Al Ruwaished, were seen arriving to the studio in the race-inspired Patrol NISMO, followed closely behind by contestants in the all-new 2023 Nissan X-TRAIL. The show’s highly anticipated return has been made even more special, with Nissan carrying out a series of marketing activities, across online and offline channels.
