ProUp Debuts at Dubai Muscle Show 2023 with Ground Breaking Nutrition Solutions


  • ProUp's high-protein drink contains 20g of protein per 250ml, fulfilling 40% of the daily protein requirement.

  • ProUp's products are gluten-free, crafted without palm oil or sucrose, and feature a reduced sugar content.

  • The product range is composed of 80% ovalbumin, rich in essential minerals and B vitamins, suitable for athletes and those intolerant to milk and lactose.




ProUp, an innovative Italian protein brand, is excited to announce its participation in the Dubai Muscle Show 2023. This marks a significant milestone for ProUp as it introduces its high-protein product range to the Middle Eastern market, aiming to revolutionize nutrition standards in the region. 




In anticipation of the event, ProUp has tailored its products to meet the unique needs of the Middle Eastern fitness community. This includes the introduction of its flagship high-protein drink based on egg white, a first in the region, showcasing ProUp's commitment to quality and innovation.

"We are thrilled to bring ProUp's high-quality, Italian-crafted nutrition solutions to the Middle East. Our presence at the Dubai Muscle Show is just the beginning of our journey to redefine wellness and fitness standards in the region," Mr. Federico Lionello, Director of Sales and Marketing. Pro Up.




Join ProUp at the Dubai Muscle Show 2023, booth number #J2, Dubai World Trade Centre.

ProUp invites potential distributors, retailers, and fitness enthusiasts to explore its innovative product range at the Dubai Muscle Show. This event presents an opportunity to experience ProUp's commitment to redefining fitness nutrition.




Innovating Nutrition in the Middle East

ProUp's launch in the Middle Eastern market is a commitment to superior nutrition and wellness. With products that are gluten-free, palm oil-free, sucrose-free, and low in sugar, ProUp caters to a health-conscious audience seeking quality and innovation. The unique formulation of its high-protein drink, rich in ovalbumin and essential nutrients, makes it an ideal choice for a wide range of consumers, including athletes and those with dietary restrictions. As ProUp steps into this new market, it invites partners and fitness enthusiasts to join in embracing a future of healthier living. Experience the distinction of ProUp's products at the Dubai Muscle Show 2023 and follow us on our social channels for more insights and updates.

Visit the ProUp Pavilion #J2, at the Dubai Muscle Show 2023, Dubai World Trade Centre and follow us on https://www.instagram.com/proup20/

Discover ProUp's ground breaking nutrition solutions and how they are set to transform the health and wellness landscape in the Middle East.

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