On the occasion of World Breast Cancer Awareness Month


MSD, a leading global biopharmaceutical company, in collaboration with the Ministry of Health and Prevention (MoHAP) and Friends of Cancer Patients (FOCP)’s Pink Caravan, concluded the MSD’s third year ‘EMBRACE’ campaign. Supported by the Ministry of Health and Prevention, the initiative for the current year encompassed all seven Emirates – to raise awareness about breast cancer, encourage regular check-ups, and ensure early detection.

EMBRACE stands as a visionary initiative by MSD, dedicated to the paramount goal of heightening awareness and advocating for the critical importance of regular screening and early detection in the fight against breast cancer. Within this compelling campaign, MSD together with key stakeholders, will cooperate to support MoHAP’s efforts to magnify the campaign's impact and propel the clarion call for awareness to new heights.

As a part of the campaign, MSD collaborated with the Ministry of Health and Prevention and Friends of Cancer Patients’ Pink Caravan to raise awareness about breast cancer, encourage regular check-ups, and ensure early detection. The Caravan offered complimentary screenings at various locations, including Mirdif City Centre, Jumeirah Beach Residence (JBR) in Dubai, and Sharjah Corniche. Additionally, the campaign extended its free screening services to Etihad Airways and Emirates Airlines female employees.

The initiative emphasizes the importance of regular health checkups, especially for women, urging them to monitor for signs like breast lumps, size changes, breast or nipple discomfort, or underarm swelling. FOCP's Pink Caravan will deploy several mobile clinics throughout the month to provide accessible and convenient free breast screening services.


EMBRACE

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