B-Corp providing end-to-end solutions for organizations to develop and implement a corporate sustainability strategy, cites that businesses have significantly increased investments in environmental strategies. A recent survey shows that 51% of companies have strongly adopted measurement and reporting on environmental issues to inform their strategic and operational decision-making, while more than 40% say they have been collecting data for a period of at least two years[1].
With data showing that 59% of UAE residents consider climate change as one of the foremost global challenges, and 49% view governments as the primary custodian of sustainable futures[2], the country demonstrated its prioritization of the future at the recently concluded COP28. The $30-plus billion that was pledged to create a fairer climate system by 2030 will bolster the energy transition, industrial decarbonization, sustainable living, and climate technologies with an overarching goal of raising $250 billion to safeguard the environment[3].
Approximately 100,000 delegates attended COP28 from all over the world, reinforcing human interest in the environment’s well-being and also making this year’s Dubai edition the largest in the event’s history[4]. Zain Tarawneh, Co-founder and Chief Growth Officer at GFP, anticipates a positive trickle-down effect will be seen globally. However, with this global gathering now in the rearview until next year, she says that UAE businesses must step up to ensure that their actions make a tangible impact in the year ahead.
