Mercedes-Benz revealed Mercedes-Benz Places | Binghatti – a new state-of-the-art venture to merge the worlds of automotive and architecture. The project breaks ground in Dubai this year when Mercedes-Benz joins forces with local real-estate developer Binghatti Properties to commence construction of Mercedes-Benz Places | Binghatti. This will take the form of a 65-storey residential tower that will deliver a holistic, connected, and desirable luxury living experience.
This visionary business venture underlines Mercedes-Benz’s strategy to strengthen its position as the world’s most desirable automotive brand. Mercedes-Benz Places | Binghatti will transfer the brand’s design DNA, emotion, and intelligence to branded residential living spaces.
“By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects. Our collaboration with Binghatti Properties unites expertise and trust, pioneering a real-estate experience that embodies our shared passion for innovation.”
