Following an inspiring journey of innovation and entrepreneurship, TikTok MENA celebrated the conclusion of the second edition of The TikTok MENA Creator Hub, #HerAmbitions, with a grand awards ceremony at Lakum Art Space in Riyadh, on 28 February 2024. The event marked the culmination of a program dedicated to spotlighting women-led businesses and supporting their growth within the MENA business landscape.
The evening was distinguished by speeches from Kinda Ibrahim, General Manager of Operations, TikTok Middle East, Turkey, Africa, Pakistan, and South Asia, Joumana Al Rashid, CEO of SRMG, and Reem Akl, Regional Communications and Advocacy Analyst at UN Women Arab States. All of these women highlight the critical role of women entrepreneurs in shaping the future of business in the MENA region.
The judging panel for #HerAmbitions included renowned creators and entrepreneurs such as lifestyle influencer and businesswoman Karen Wazen; culinary expert Chahrazad Al Hajjar, founder of Chahrazad’s Cuisine The Bakery; Doaa Gawish, CEO and founder of The Hair Addict, who all played a crucial role in guiding the participants through their entrepreneurial journey.
