Parliament has launched a major initiative to attract some of the biggest manufacturers of American pop culture collectibles, including producers of Barbie, Ninja Turtles, Power Rangers and more, in a strategic bid to diversify the kingdom’s industrial base and position itself as the regional hub for branded toy and merchandise production.
The campaign is being spearheaded by the Strategic Thinking Bloc, led by MP Ahmed Al Salloom, who also chairs the Parliament’s financial and economic affairs committee.
“We have a bold vision to bring in the world’s most beloved pop culture brands to manufacture their products right here in Bahrain,” said Mr Al Salloom in an exclusive interview with the GDN.
“We are reaching out to major American players like Mattel, Hasbro, Funko and Paramount – companies that have shaped childhoods and global entertainment for decades.
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