Young partygoers are turning away from the classic night life scene to embrace ‘soft clubbing’ – a new trend taking over around the world.
The idea of ‘soft clubbing’ centres on a nightclub-like environment with a DJ and dancing usually in eccentric locations, except instead of alcohol, younger generations are turning to coffee, ice cream or just plain water as the social lubricant.
It’s a craze equally popular with Bahrainis and expatriates alike. “It’s a very different atmosphere – the music is not as loud as it is at the clubs, and everyone is just having a good time,” 22-year-old lawyer Ali Selail told the GDN.
“I also got to discover some incredible new music. Previously, whenever I heard EDM (electronic dance music) or house genres – basically anything played by a DJ – I would brush it off as generic, but while soft clubbing, I could feel the music, and it made me go look up the music on my own and add it to my playlists.”
Around the world, the idea of soft clubbing has been catching on, with younger people, usually aged 18 to 29, preferring not to consume alcohol for health, cultural or personal reasons.
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