Bubbly entrepreneur Donna Benton is back in the hot seat of her business baby that she sold for millions of dollars and once again has people eating out of her hand – this time digitally rather than with a book coupon.
Twenty-five years ago, she arrived in Dubai from Australia with just $3,000. From that modest start, she launched The Entertainer, expanded into Bahrain, and built it into one of the Middle East’s most successful consumer brands.
Today, the digital platform has pumped a staggering $1.3 billion back into the regional economy annually, making the ‘unaffordable affordable’ for millions of price-conscious consumers and helped fill venues.
The journey began with a simple, powerful idea: standardising the ‘Buy One, Get One Free’ concept.
