A proposal to instal electronic advertising screens across Bahrain ahead of national elections next year has been given the green light.
The Southern Municipal Council yesterday unanimously approved the initiative by chairman Abdulla Abdullatif in a landmark move aimed at modernising public communication and enhancing urban aesthetics.
The move seeks to use the screens for parliamentary and municipal election campaigns as well as for commercial advertising.
The proposal, which was studied in detail by the services and public utilities committee, highlights the growing importance of digital media in community engagement, urban beautification and economic opportunity.
“This project represents a forward-looking vision that combines civic communication with technological innovation,” said Mr Abdullatif.
“Electronic screens will not only provide candidates with a modern and dynamic platform to communicate their messages, but also open the door for private sector investment and new advertising opportunities across the kingdom.”
Under the proposal, electronic screens would be strategically installed in key public areas to display election campaigns, community messages, and commercial advertisements. The system will allow for the quick updating of content, ensuring that information remains current, relevant and visually engaging.
https://www.gdnonline.com/Details/1367848
