Zayed International Airport Introduces Touchpoints as its Exclusive Loyalty Program Set to Redefine the Travel Retail Experience





Elena Sorlini, Managing Director & Chief Executive Officer at Abu Dhabi Airports, said: “We are delighted to partner with ADCB and bring TouchPoints closer to millions of travellers. Together, we are elevating the retail journey at Zayed International Airport by offering ADCB customers the choice and convenience turning everyday spending into rewarding moments at one of the world’s leading airports.”

Engineer Abdulla Abdul Aziz AlShamsi, Group Chief Business Officer at ADCB and Managing Director and CEO of Meedaf, said: “This collaboration underscores our shared vision to drive digital innovation and elevate our customer experience. The exclusive launch of the TouchPoints program at Zayed International Airport marks a significant milestone, offering our customers an exceptional experience at one of the world’s leading airports and reinforcing Abu Dhabi’s position as a global hub for tourism and business.”

Since its launch in November 2023, Zayed International Airport has reimagined the future of airport experiences. With more than 100 retail and dining outlets spread across 37,500sqm, AUH serves as the ultimate destination where world-class travel meets world-class retail. Participating outlets will feature dedicated TouchPoints-enabled terminals, allowing ADCB customers to transact in real time and redeem points effortlessly at checkout.

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