As more than 1.1 million students prepare to return to classrooms across the UAE on August 31, families are preparing for a new academic year shaped by innovation, digital learning, and future-ready skills. The timing coincides with the UAE's new educational framework, which formally introduces artificial intelligence and technology as a subject across all educational stages and reinforces the country's focus on innovation, inclusivity, and future-focused learning.

To support these growing needs, AliExpress has launched its Back-to-School Sale, running from August 17 to 26, featuring technology, home, automotive, and everyday products from a broad selection of global brands.

Beyond the School Supply List
Back-to-school shopping is no longer limited to notebooks, backpacks, and classroom essentials. Across the UAE, families are upgrading study spaces, investing in technology, organizing their homes, and preparing for the return of school and work routines.

Across AliExpress, demand is increasingly driven by products that support learning, organization, and everyday life. As families prepare for the new academic year, top categories include mini PCs, charging accessories, study-space organization solutions, connected devices, automotive upgrades, and sportswear.

"Back-to-school is one of the most important preparation periods of the year for families across the UAE," said Jim Liu, General Manager for the Middle Eastern markets at AliExpress. " They're investing in technology, home essentials, and everyday products that help simplify busy routines and support learning throughout the year. We're seeing growing demand for recognized brands and practical solutions that help people start the new academic year with confidence."

Making the UAE Future-Ready

As schools across the UAE place greater emphasis on innovation, AI literacy, and future-ready skills, families are increasingly investing in technology that can support learning both inside and outside the classroom.

Through its Back-to-School Sale, AliExpress is also bringing together products such as tablets, tech hubs, and connected devices that help students create productive learning environments at home and at school.

 
Leading Global Brands Through AliExpress Brand+
As consumers become more selective about what they buy, product quality, performance, and brand reputation continue to play a larger role in purchasing for the seasonal restart ahead.

Through AliExpress Brand+, shoppers can access premium products from leading names including ASICS, Realme, eufy, and HiBREW, alongside thousands of other brands across technology, home, lifestyle, sports, and mobility categories.

Rather than focusing solely on price, Brand+ is designed for consumers who prioritize quality, performance, and recognized brands, helping shoppers get more value from every purchase.

A Smarter Start to the Season

As the UAE begins a new academic year shaped by innovation, technology, and future-ready learning, AliExpress is helping shoppers get ahead with high-performance technology, home organization solutions, mobility essentials, and everyday products designed for modern life.

Shop the AliExpress Back-to-School Sale from August 17-26 and discover smarter ways to prepare for learning, work, and life beyond the classroom.