Bally has created a comprehensive and illustrated alphabet honouring the anecdotes and tales that have shaped the Swiss luxury house’s brand codes and DNA since 1851 to present day.
These new compositional letters highlight Bally’s commitment to the art of creation and traces the brand’s heritage. It showcases the origin story between founder Carl Franz Bally and his wife Cecyle, or “C”, as well as the handmade wonder of the Bally Scribe men’s dress shoe, or “S”.
The Bally A-Z graphic series pays homage to collaborations with artists such as Bernard Villemot and Emil Cardinaux.
The alphabent was created by Brooklyn-based illustrator Abbey Lossing, Swiss duo Nina Wehrle and Evelyne Laube of “It’s Raining Elephants”, Baltimore-based George Wylesol, American-born visual artist Bryce Wymer and Dutch Cartoonist Lennard Kok.
As Bally approaches its 170th anniversary in 2021, the Bally A-Z is all-encompassing and purposefully constructed. New letters will be released on Baly's Instagram every week.
