Seven Five Nine (759) premium street-wear, created by Jordanian designer and entrepreneur Fares El Masri, recently unveiled its debut collection catering to both men and women. The supporter of the #RewiringFashion movement collection is understated yet bold featuring an array of T’s, hoodies, sweatshirts, polo-shirts and caps. Effortlessly cool with subtle creative and minimalist nuances, each item is produced in limited runs, comprised of original shapes, materials and accessories.
Embossed sharp lines and geometrical shapes including the abstract elephant logo known as Felix are recurring motifs. The Praetoria unisex hoodies are also weighted with character including hints of metallic embellishments. Inspired by artworks discovered on Fares’s travels, the Black Flavo Zipped Praetoria is a limited edition ‘One Timer’ versatile zipped hoodie with a vivid kaleidoscopic colour based artwork lining the hood interior. The effect is replicated in audacious hues of blue and red in the White Careruleum Pendant Pretoreia, the snow white versatile zipped pullover which also features the custom-made removable Felix pendant. The Equus line of polo necks for men are an ultra-modern mix of style and leisure while the black and white Caeruleum Cipher t-shirts are classically cut straight or curved respectively for men and women. For those cooler days, the black or white Manica XX crew neck sweatshirts feature an extended shoulder style and long sleeves and there is a range of Petasum baseball caps.
Expansion of the collection to include leather goods and charms from precious metals is already underway.
