Ralph Lauren and Snap have joined forces on a long-term global partnership. The virtual branded apparel inspired by real Ralph Lauren looks offers shoppable styles to match your personal Bitmoji.
The collaboration will showcase Snap Inc.’s technology and solidify Bitmoji as a leader in branded fashion for avatars.
Bitmoji’s newly launched ‘Mix and Match’ feature will highlight 12 iconic looks from the Ralph Lauren X Bitmoji Collection – six men’s and 6six women’s – so Snapchatters can dress their Bitmojis, expressing their personal style.
The pieces include classic double-breasted blazers, a branded racer jacket, a striped rugby shirt, and a vibrant track jacket. Additionally, over the next six months, every Polo Shirt within the Bitmoji closet will be branded with the signature Ralph Lauren polo player logo. Bitmoji users wearing the Ralph Lauren looks will also see the designs on their Bitmoji in a variety of digital experiences on and off Snapchat, including chat, games, on the Snap Map, in personalised content like Bitmoji Stories, as well as being available for purchase through the Ralph Lauren website and select Ralph Lauren retail stores.
The launch will be celebrated by a performance in early September by Grammy award–winning artist and close friend of the Ralph Lauren brand, Chance the Rapper. He has partnered with Ralph Lauren to create a pre-performance experience through the support of a global interactive digital fashion lens, which includes his Bitmoji avatar styled with looks from the Ralph Lauren digital wardrobe.
Recent collaborations between the two brands include a regional mural initiative, interactive gaming and experiential Out-of-Home Augmented Reality (AR).
The murals, or the “Polo Public Art” project, is a series of interactive street artwork featured in New York, Chicago and Dallas by local street graffiti artists commissioned by Ralph Lauren in celebration of the iconic Polo Shirt. The wall art will be enabled with AR animation via Snap Codes, to bring each mural to life and even further engage fans.
Follow @RalphLauren on Snapchat to be updated on all launches.
