McLaren Automotive, the British creator of high-performance supercars, launched the consolidation of its business operations in Europe, Middle East and Africa (EMEA) into a combined region.
The new division comprises 20 markets, 36 retailers and is projected to constitute around a third of the brand’s global sales.
It follows on from McLaren’s recent announcement of the brand’s all-new in-house designed, developed and innovative lightweight vehicle architecture that will underpin the next generation of McLaren’s electrified model line-up.
Leading the new region is Brett Soso, managing director – Europe, Middle East & Africa, who joined McLaren Automotive in August 2018.
For more information on McLaren Automotive, visit: https://cars.mclaren.com/.
