MANGO launches its new Urban Essentials campaign

MANGO is featuring a contemporary collection of key essentials for your wardrobe. The line offers relaxed and versatile pieces with a twist that can be mixed and matched for various occasions.

The campaign captures models Kaya Wilkins, Oumie Jammeh and Kit Butler on the city streets. They pull-off the pieces in their contemporary style, showing adaptability to different urban situations.

The three have been part of the MANGO community for several seasons, having participated in campaigns such as Shared Moments AW19 and SS20, Intimate Dinner 2019 and Life in Bloom 2020.

The collection features urban looks and streetwear silhouettes constructed with informal finishes. The volumes in fabrics such as knitwear and the different lengths of layered clothes add an on-trend air, without sacrificing comfort.

Uncoordinating the outfit is key: combining tight jeans with suit jackets or wide-leg trousers with an oversized coat. Poplin, knitwear fabrics and structured coats also feature in the layering of textures. Herringbone, Prince of Wales check, tweed, bouclé – Classic wool fabrics predominate in short and collarless jackets, as well as in longer and wider coats: a good texture elevates style. Highlights include neutral and discreet tones, such as grey and white, without prints, giving the outfit an air of minimalism. Sneakers and low-heeled shoes are the star accessories, while other accessories, such as a belts and boots, help break the rules and add personality.

The menswear offering is aimed at the professional, culturally curious, contemporary, cosmopolitan and eco-conscious man who appreciates good quality in their wardrobe and their fabrics. Coats, such as the oversized trench coat or the corduroy trucker and leather pieces take centre stage. The collection also includes a more relaxed tailored shirt section, with the slim suit, poplin and satin shirts. Roll-neck sweaters in black and white are essential to layer this season. Black, dark grey, camel and ecru make up the colour palette. Highlighted among the prints is English check, while houndstooth check is a key texture.

The women’s line evokes an urban attitude – outfits are laidback and relaxed with a sophisticated air. Everyday staples such as jeans, mono-tone t-shirts and sweaters are paired with more elegant suit jackets and miniskirts to create an outfit perfect for a day out in the city. The collection flaunts statement check and houndstooth prints, complete with faux-leather trousers and jackets. Red, black and white are the hero colours of the edit, seamlessly complementing denim tones and textures to maintain a balance between casual and elegant style. Key accessories include practical shoulder bags and comfortable footwear such as moccasins and flat military or cowboy boots.

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Aside from writing a variety of stories for Gulf Weekly (including reviews, community, fashion and sports reports), I also am an RJ on Radio Bahrai ....Read more


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