Fast food chain Burger King appealed Monday to its customers in the UK to order from its competitors, including long-time rival McDonald’s. The post shared on their official social media handles got a lot of attention and had people commenting on it showed how bad things were.
The global company’s UK arm asked consumers to support local fast food outlets during the second major lockdown imposed in the country to tackle the coronavirus pandemic. The new restrictions mean restaurants and bars are forced to keep dine-in services shut until the beginning of December.
“We never thought we’d be asking you to do this, but restaurants employing thousands of staff really need your support at the moment,” read the statement, which names KFC, Subway, Taco Bell and Domino’s Pizza, as well as other chains.
“In short: from any of our sister food chains (fast or not fast).” the statement specified extending their support to local business as well.
“So if you want to help, keep treating yourself to tasty meals through home delivery, takeaway or drive thru,” the statement read.
The hospitality industry in UK has been hit hard by the pandemic, and new restrictions from November 5 are expected to make things worse. During the first lockdown in March, restaurants were closed for dine-in and were allowed to reopen only in July.
Since being shared online, the message has been shared more than 40,000 times on Facebook and had more than 100,000 likes on Twitter. Many also pointed out that independent business owners and restaurant owners might need more support than global chains.
