Bally will launch a limited-edition capsule of 37 eco-friendly products inspired by the outdoors, including collaborations with Sigg, Snow Peak and Vibram.
One hundred per cent of the net proceeds will be donated to the Bally Peak Outlook Foundation.
The foundation's mission is to safeguard the world's fragile mountains, calling attention to at-risk alpine environments through multi-faceted initiatives, from clean-up expeditions to the base camps of eight 8,000-meter mountains in the Himalayas, including Mount Everest, to building new sustainable trails to access the summit of Mount Kilimanjaro in Tanzania.
The campaign for the range was captured by environmental activist and Swiss artist Michel Comte, set against a dramatic backdrop of Switzerland's Rhône Glacier, near the Furka Pass.
With half of the Alps' 4,000 glaciers projected to be gone as a consequence of global warming by 2050, the Bally Peak Outlook Foundation is also focussing its attention on this critical issue by consulting with local experts and glaciologists from research university ETH Zurich and Switzerland's Federal Office of the Environment (or FOEN) to explore more sustainable alternatives and scalable solutions.
The launch of the Bally Peak Outlook capsule coincides with the publication of Bally's first Sustainability Report and the one-year anniversary of the Fashion Pact.
The Bally Peak Outlook range includes men's and women's ready-to-wear designs, made in Italy. The line includes thermal sets, padded hoodies, water-resistant shells and T-shirts use recycled materials and feature blue aster accents.
Accessories, like climbing-inspired bracelets and belts, key holders, a specially designed blanket with an archival Bally poster print, beanies, gloves, scarves and socks are also made with eco-friendly synthetics or yarns.
Graphic leather backpacks, sling bags and a signature-Curling shoe with a special Vibram sole get redesigned with recycled construction. Collaborative products include BPA-free aluminum water bottles made in Switzerland from Sigg, and titanium compact cook sets, mugs and stainless coffee percolators from Snow Peak in Japan.