The global advertising campaign was produced under the supervision of creative director Matthew M. Williams.
To illustrate his vision, the designer called on close friends such as Kendall
Jenner, Bella Hadid, Playboi Carti and supermodels Anok Yai and Liam Powers were each invited to put their own stamp on key pieces.“To me, fashion expresses a point of view where formality and informality, construction and comfort
co-exist. My ethos is about the luxury of infusing clothes with your own personality, not being worn by
them,” said Matthew. “In each of these portraits, a strong character wears a look that reflects who they are: they’re the ones who bring the clothes to life.”
