Jaguar has collaborated with American DJ Producer MK to curate a soundtrack for the launch of the new F-PACE performance SUV.
MK released his newest track ‘Lies’ by featuring the new song across the latest F-PACE campaign, live from January 29. The producer is featured in one of the films and has also curated an exclusive Spotify playlist inspired by the performance SUV.
The music tie-up marks the start of an ongoing Jaguar partnership with Sony Music UK’s 4th Floor Creative that aims to showcase emerging talent and the importance of creativity.
He said: “It’s been a lot of fun working with Jaguar on the Hard to Forget series. I've always been a car guy, and love all aspects of design - I studied Architecture before I got into music - I'm excited for everyone to see the commercial, and to hear my new song".
The new F-PACE campaign features a series of artists from music and entertainment to photography and fashion showcasing the brand’s commitment to supporting the creative industries.
Andy Hunt Cooke, Jaguar global communications, said: “We know that music has been particularly important for our customers during this challenging time, so we are really excited to be working with MK and Sony Music UK’s 4th Floor Creative for the launch of the new F-PACE."