Beyoncé and adidas launch the ICY PARK collection


The sporty brand and Grammy singing superstar launched the third collection in their ongoing adidas x IVY PARK collaborative partnership called ICY PARK.

The collection brings the streets to the slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative self-expression.

New faces featured in this campaign include model Hailey Bieber, record label CEO and rapper Gucci Mane, singer Kaash Paige, and models Akesha Murray, Shi Gray, and Kyla Coleman.

The third adidas x IVY PARK collection launches on February 19 on adidas.com and will be available in store and at select retailers globally from February 20. 

www.adidas.com/ivypark

@adidasOriginals

@adidasMENA











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Aside from writing a variety of stories for Gulf Weekly (including reviews, community, fashion and sports reports) and the GDN, I also am an RJ on ....Read more

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