Coach introduced the Pillow Tabby with a campaign starring Jennifer Lopez, Camila Morrone, Binx Walton, Paloma Elsesser and Quincy and photographed by regular Coach collaborator Juergen Teller.
Inspired by the house’s playful approach to authentic American heritage, the campaign emphasised the appeal of the Pillow Tabby, a new take on Coach’s beloved shoulder bag named after its plush, pillow-like silhouette and soft Napa leather fabrication.
Featuring the new bag, as well as unexpectedly oversized Pillow Tabbies that were custom-made for the campaign, the images capture the Coach Family hugging, squeezing and embracing the bag in intimate and affectionate ways.
Crafted in soft Napa leather in a range of bold hues from pink to chalk, the Pillow Tabby is a plush reimagination of Coach’s recent icon the Tabby, a modern take on an archival 1970s design.
