BOSS and the NBA collaborated to launch two capsule collections this year. The Spring/Summer 2021 campaign launched mid-February featuring Green along with a culture cast team including NBA G League forward Isaiah “Zay” Todd, Grammy-nominated rap artist Aminé, and jewelry designer Greg Yuna, among others.
The initial Spring/Summer 2021 features co-branded BOSS and NBA styles with the NBA logo as well as nine team logos, including the New York Knicks, Brooklyn Nets, Los Angeles Lakers, LA Clippers, Miami Heat, Chicago Bulls, Golden State Warriors, Houston Rockets and Toronto Raptors.
Items in the capsule include long and short-sleeve hooded sweatshirts, crew neck sweatshirts, long and short-sleeve T-shirts, sweatpants and shorts.
The campaign was shot by photographers Ellington Hammond and Darryl Richardson, with creative direction by RanaVerse.
“Partnering with the NBA and working with NBA star Draymond Green, offers us the ability to design regional and national relevant products for BOSS with the best teams and talent that basketball has to offer globally,” said Ingo Wilts, chief brand officer HUGO BOSS AG.
Stephan Born, CEO and president of the Americas, added: "Inspiring our customers with new and compelling stories that cater to their needs is our top priority. This is why the collaboration with the NBA is a great opportunity for BOSS to offer products that increase brand awareness and equity in the US. At the same time, it strengthens the important casualwear segment."
The first collection is currently available and a second collection for Fall/Winter 2021 will launch in stores October 2021.
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